I have been a regular online shopper. Whether I buy products or not, I usually spend time on the online shopping sites looking at the various products on each of the portals. Like most of us, I feel lazy to visit a brick and mortar shopping mall and shop things. I can say, I am addicted to online shopping as i use the online mode for purchasing even safety pins :P . One fine day in January 2013, as it was nearing the end of the financial year, a thought about losing tax struck my mind. I was planing to invest some money in LIC Life Insurance policy to save some tax. So i browsed through many of the Insurance sites and i was able to get a rough idea on the available Insurance schemes but nowhere i could get a clear picture on how much i should be investing and what is the actual benefits i will receive from those schemes. I felt pity on the 125 million internet users in India, as India is one of the fastest growing Internet market but we are not able to get a picture on the products of the biggest Life Insurer in India. This gave the birth of the fastest growing Online Life Insurance portal - PolicyTray.com
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